What can websites do? (Website Objectives)
Too many people ‘just want a website’ and don’t really know how and what the website should and could do for their business. WOW Interactive philosophy revolves around Objective Driven Websites, i.e. Websites that is developed with goals. Just like business objectives and marketing objectives are developed to give guidance to everyone within the company on what should happen within the business, website objectives are developed to ensure that everyone knows what should happen on the website.
WOW Interactive Online Strategy
WOW Interactive Online Marketing Strategy is a process that takes a client from understanding what they can achieve online, to developing plans on how to achieve these website objectives and evaluate their success online.
WOW Interactive Online Strategy steps
Step1: Introduction Meeting
The Introduction Meeting will assist Wow Interactive to get a clear understanding of the company’s business dynamics, its target markets and the company’s competitive environment, as well as the business’ requirements for the website
Due to the decision making level of this portion of the Website Strategy, WOW Interactive suggests that the main decision makers within the company need to attend this step.
Step2: Online Marketing Strategy Workshop
The Online Strategy Workshop is designed to finalise the website strategy. WOW Interactive Online Strategy team will do the ground work for this session that will include:
Competitive Environment Review
Company review
- Identifying areas within the business where the website and other online tools can be utilised
- Identify areas of Marketing Integration between your website and offline and other online marketing tools
Target Market
- Online Vocabulary Identification, i.e. the keywords and phrases that your online target market use when they search for your brand, product and service range and products
- Identification of content requirements by specific target audiences
Competitor Review
- Analysis of current competitor’s website
- Keyword usage
- Competitor’s success and/or failure online
- Learning from Competitors that can be utilised on your website
- Identification of Online competitors
- Keyword usage
- Competitor’s success and/or failure online
- Learningfrom Competitors that can be utilised on your website
Online Unique Selling Proposition
- Identification of online points of parity within the industry you are competing
- Identification of what you need to do online to be different from your competitors
Online Strategy
Based on the Competitive Environment Review WOW interactive Online Strategy team will develop your online strategy. WOW Interactive Online Strategy team will present you with suggestions on the following that will be discussed, adjusted and finalised during the workshop:
- Website Objectives
- Website Architecture
- What content needs to be created
- How the content will be structured within your website
- Website Functionality
- Keyword Selection
Due to the decision making level of this portion of the Website Strategy, WOW Interactive suggests that the main decision makers within the company need to attend this step.
Step 3: Website Implementation Spec
Based on the Online Strategy workshop, WOW Interactive Online strategy team will provide you with a brief on how to implement the online strategy into your website. This section will give the website administrators guidance on:
- Review of main decisions taken during the Online Strategy Workshop
- Guidance on how to write content
- Guidance on how to impalement Search Engine Optimization (SEO)
Due to the decision making level of this portion of the Website Strategy, WOW Interactive suggests that all website administrators within the company attend this step.
Step 4: Website Training
Website training will be provided to the website administrators of the website. This session will teach the website administrators the following:
- How to access the website administrator tools – website editor
- How to insert modules (website functionalities)
- How to manage your website content including how to create, edit, move or delete new pages and content – text, pictures, files
- Everything you need to know to manage your website yourself from anywhere in the world, 24/7
Due to the decision making level of this portion of the Website marketing Strategy, WOW Interactive suggests that all website administrators within the company attend this step.
Step 5: Website Implementation Meeting
A few days after the website administrators have been trained and have implemented some content onto the website, a member of the WOW Interactive Online Marketing Strategy team will meet with all website administrators to identify any website implementation and online strategy implementation issues that might arise during the early stages of website content implementation. This step is specifically designed to identify any potential issues early on and to rectify it as early as possible in the implementation phase.
Due to the decision making level of this portion of the Website Strategy, WOW Interactive suggests that all website administrators within the company attend this step.
Step 6: Website Review
A couple of months after implementing the online marketing strategy to the website, the WOW Interactive Online Strategy Team will assess the website based on the website objectives set during the online marketing strategy workshop. The review will focus on these areas:
- Brand implementation and integration between the website and other online and offline marketing
- Content and Functionality implementation based on Target Markets / Target Audiences and Content Requirement
- Search Engine Optimization (SEO Strategy) Implementation
- Website Success
- Website Statistics
- Goals Achieved
These findings will be presented to you, after which WOW Interactive will suggest next steps:
- Website
- Content Adjustments and
- Website Functionality Adjustments
- Online Marketing Strategies (element will only be addressed if applicable to your situation)
- Keyword Adjustments
- Search Engine Marketing Strategies
- Email marketing Strategies
- Online Marketing Strategies including referral generation, directory uploads
- Alias Domain Strategies
Due to the decision making level of this portion of the Website Strategy, WOW Interactive suggests that the main decision makers and all the website administrators within the company attend this step.
Ad Hoc Services
WOW Interactive Online Strategy is a consulting service for website owners who wish to manage their website themselves. WOW Interactive can also provide client with a number of ad hoc services to help out from time to time. If you would like to discuss this, please contact WOW Interactive.